Recruitment copywriting
Are you a recruiter who’d like to get back to doing the bit of your job you love – getting the right people into the right roles – rather than writing recruitment copy?
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Perhaps you’re fed up of worrying that the job adverts and descriptions you write are too fluffy/detailed/unappealing/dry/long/short/inaccurate...and of the resulting delays, criticism, re-advertising costs, and less-than-exciting shortlists.
“THERE IS NOTHING TO WRITING. ALL YOU HAVE TO DO IS SIT DOWN AT A TYPEWRITER AND BLEED.”
Ernest Hemingway
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It’s my job to do the bleeding for you.
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After two decades of working for national brands I know how copywriting can help you say what you need to say. I know how to get inside your ideal candidates’ heads and make them hit apply.
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By working on your job adverts and descriptions I can help you:
• Attract more candidates, of better calibre (even with remarkably average salaries).
• Accurately capture what hiring managers are really looking for.
• Cut the number of unsuitable applications (and subsequent processing time).
• Increase diversity.
• Lose the stiff, corporate tone and show off your human side...no matter how big your brand.
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For the last few years I’ve also intensively studied coaching, mindset, messaging, marketing and strategy. I know how people work, and what motivates them to make big decisions.
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And a new job is a HUGE decision. Which is why I treat recruitment copy as life-changing copy.
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I research, interview, write, edit, and organise reviews for each piece of copy, which allows me to powerfully target ideal candidates and position your company as a brilliant next step for them.
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This approach helped quadruple job applications for some roles in the last organisation I worked for, and removes one of the most pressurised/time-consuming jobs from recruiters’ to-do lists.
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If you'd like to take recruitment copy off yours, email me today. I can write job adverts and descriptions for you (including supporting copy like brochures or website copy) or teach you and your team how to do write your own.
In the meantime, here are some quick, actionable copywriting tips you might find helpful as you write the damn things ...​