Myla
Gift guide

I combined the knowledge I gained through research with in-store sales assistants and from my experiences writing a sex column for GQ to devise a solution to the problem that men often felt overwhelmed (or plain terrified) of buying lingerie for their partners, but found it hard to know who to ask for help. 

​

During the November to February period the proportion of lingerie bought by men doubles from about 20% to 40% during the Christmas to Valentine’s Day period, so I proposed we  create an online guide to help men get it right...